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Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
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Inside Nike's Radical Direct-to-Consumer Strategy — Download the Case Study | BoF
Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
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Best Suited International Marketing Strategy for MNCs - Standardization, Adaptation of Combination - A Case of Sports Apparel Maker Nike in the Indian Market - NORMA@NCI Library
Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
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Nike International Business
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International Marketing Strategy of Nike Inc.
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