Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca
Sonny Vaccaro Says He Had A Deal With Lakers' LeBron James To Sign With Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag - Landon Buford
Why LeBron James is Nike's for life | LeBron James | The Guardian
LeBron James Signs Historic $1 Billion Deal With Nike | BashaBearsBasketball.com
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
Sonny Vaccaro Explained How He Left Adidas Because They Lied To LeBron James About A $100 Million Contract | Fadeaway World | wenatcheeworld.com
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal
LeBron Appeared To Cover Adidas Logo On Drew League Jersey
Following LeBron James' $115,000,000 Precedent, Kevin Durant Outright Rejected Adidas' $10 Million Surplus Offer - The SportsRush
Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? - TheStreet
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas: Exploring The Possibilities | BashaBearsBasketball.com
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer - ESPN
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack
Ballislife - 19 years ago today, 18-year-old LeBron James signed a 7-year, $87 million deal with Nike. Reebok reportedly offered $115 million & Adidas offered less than $60 million! 1 month later,
LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer
Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
LeBron James & Adidas: The Unorthodox History - Boardroom