![Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy](https://c8.alamy.com/comp/DC96WA/chairman-of-adidas-horst-dassler-r-receives-the-olympic-order-by-ioc-DC96WA.jpg)
Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy
Horst Dassler, Adidas, and the Commercialization of Sport - Case - Faculty & Research - Harvard Business School
![Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr](https://www.capital.fr/imgre/fit/http.3A.2F.2Fprd2-bone-image.2Es3-website-eu-west-1.2Eamazonaws.2Ecom.2Fcap.2F2017.2F05.2F05.2F24336995-000a-4122-99b3-d74f02800ce7.2Ejpeg/350x197/background-color/ffffff/quality/70/horst-dassler-1936-1987-adidas-il-a-invente-le-marketing-sportif-a-coups-de-cadeaux.jpg)
Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
![SPORT & POLITICS on Twitter: "Jean-Marie Weber, Horst Dassler's Adidas bagman + ISL director, passed away. He was the architect of the biggest corruption system in Olympic sports and created the blueprint SPORT & POLITICS on Twitter: "Jean-Marie Weber, Horst Dassler's Adidas bagman + ISL director, passed away. He was the architect of the biggest corruption system in Olympic sports and created the blueprint](https://pbs.twimg.com/media/DWoqvLUVMAIRUeN.jpg)