![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian](https://i.guim.co.uk/img/media/ecefbe5f25295d3150ba5ac8fba2a78acd46c709/53_272_3675_2205/master/3675.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=310e4f645d0fa441c5d8b773fd2542ea)
Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian
![Kanye West's Yeezy shoes skyrocket in resale value after Adidas cuts ties with the rapper | Daily Mail Online Kanye West's Yeezy shoes skyrocket in resale value after Adidas cuts ties with the rapper | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/10/28/16/63952333-11366133-image-a-1_1666972592281.jpg)