Adidas treats esports deals like media partnerships, not sponsorship deals
/https://www.thestar.com/content/dam/thestar/entertainment/2013/04/12/terry_foxs_1979_letter_to_adidas_asking_for_26_pairs_of_running_shoes/terry_fox_letter.jpg "Terry Fox's 1979 letter to Adidas asking for 26 pairs of running shoes | The Star")
Terry Fox's 1979 letter to Adidas asking for 26 pairs of running shoes | The Star
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FIFA
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