International Day of Happiness: Olympics celebrates 'that' moment in sport
Olympics boost Adidas sales | Financial Times
adidas Olympic Games Heritage
Nike vs Adidas – Logo Semiotics | The Sports Marketing Show down
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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London 2012: Team GB models Olympics kit designed by Stella McCartney for Adidas | Daily Mail Online
Advertiser of the Year: Adidas
Adidas suffers in Europe as first half revenues drop 11% | Campaign US
British Olympic Association signs eight-year Adidas extension - SportsPro
The Adidas Olympic Campaign and a bit of a Rant about Consumerism – I wish I'd thought of that
British Olympic Association announce extension of partnership with Adidas until 2024
adidas Markenauftritt bei den Olympischen Spielen
London 2012 Olympics: Tom Cleverley unveils adidas Albert football for Games | Daily Mail Online
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Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Olympics sportswear by Adidas made in 'sweatshop' conditions – reports | Olympic Games 2012 | The Guardian
Team GB Olympic kit by Stella McCartney divides opinion - Mirror Online
